Category: Channels

Choosing the right routes for a message across media and communities.

building a media list from scratch

Start With the Beat: Verify Contacts, Preferences, and Recent Work Before You Pitch

how journalists decide to cover a story

How Journalists Decide to Cover a Story: Relevance, Timing, and Evidence That Earns a Second Look

working with influencers without losing trust

Clear Disclosure and Shared Values Keep Influencer Partnerships Credible