Writing for Social Media With a Human Voice: A Public Relations Approach
Plain language, a clear point of view, and one useful idea make social posts worth sharing.
Journal
How Journalists Decide to Cover a Story: Relevance, Timing, and Evidence That Earns a Second Look
Reporters filter pitches by relevance, timing and proof. Learn what earns a second look and how to make your story easier to cover today.
Listening to Audiences Before You Speak: Research That Shapes Public Relations
Audience research and social listening expose real concerns, so every public relations message starts with evidence.
Measuring the Impact of a News Story: Pairing Reach Numbers with Message Pull-Through and Audience Actions
Learn how to measure the impact of earned media coverage by pairing reach with message pull-through and audience actions for real effect.
Planning an Event That Makes Headlines: How to Plan a Press Event Journalists Want to Attend
Learn how to plan a press event journalists want to attend with a strong hook, accessible spokespeople, and a simple photo moment.
Public Relations: A Complete Guide to Building Relationships That Shape Success
A complete guide to public relations explains how organizations build trust, shape reputation, and move messages to the people who matter.
Clear Disclosure and Shared Values Keep Influencer Partnerships Credible
Learn how to collaborate with influencers while staying transparent, aligning on values, and protecting credibility for both sides.
Public Relations Messaging: A Tight Headline, Clear Facts, and a Human Angle Keep Editors Reading
A practical guide to structuring press releases so editors keep reading, with clear facts, a human angle, and messaging that respects busy newsroom routines.
Start With the Beat: Verify Contacts, Preferences, and Recent Work Before You Pitch
Learn how to build a targeted media list from scratch by starting with beats and verifying contacts before you pitch effectively every time.
Creating a Crisis Communication Plan Before the Story Moves
Define roles, holding statements, and approval paths before a fast-moving story breaks. Practical steps to create a crisis communication plan for a small team.